In the fast-paced world of coaching, where mediocrity can be the kiss of death, I’m here to blow the lid off one of the industry’s biggest illusions: long-term “container” programs. If you’re an ambitious coach, driven and ready to make waves, think twice before diving into one of these extended coaching containers that promise the moon but hand you a leash. Let’s get into it.
The Guarantee Gimmick: An Arse Covering Exercise (ACE)
Let’s talk about those big, shiny guarantees coaches love to throw around. They look like a lifeline, don’t they? “Guaranteed success! Lifetime access!” Sounds like a dream. But let me tell you, these guarantees aren’t for you—they’re for the coach. It’s an ACE—a strategic Arse Covering Exercise. Coaches don’t slap guarantees on because they’re confident in you, they do it because *they* need a crutch. The safety net isn’t there for you, it’s there to secure their income stream. Those lifetime access promises? They’re only as long as you keep paying up. Miss a detail in the fine print, and you’ll be locked in tighter than a CEO’s calendar.
It’s not security; it’s strategy—designed to make you feel comfortable while your growth stagnates, but your coach keeps collecting.
The Law of Entrepreneurship: Speed Equals Distance Over Time
Remember this simple equation from school? Speed equals distance over time. In the business world, this is critical. The market doesn’t wait. It evolves every single day. So, if you’re sitting in a 12-month container, slowly crawling toward a launch while the market shifts and changes around you, you’re falling behind. Meanwhile, your coach is happily collecting monthly payments as you wait for your turn to shine.
Here’s the deal: speed is a non-negotiable. You need to move fast, pivot, and stay nimble. Long-term containers? They’re a glacial pace. A luxury only your competition can afford—because while you wait, they’re already a lap ahead.
Time is Money, Stop Paying to Waste Both
And let’s be real—how much time are you wasting in these containers? You know the drill: you show up to a group call, excited to take the next step, and BAM—you’re stuck listening to hours of other people’s emotional baggage. Their drama, not your empire. You’re looking for clarity, but all you get is noise. And don’t tell me you haven’t been on those calls, messaging the one other person who’s at your level, wondering if you’ve just wasted another 60 minutes of your life. Spoiler: you have.
The kicker? You’ve paid 3k, 5k, 10k+ for the privilege of this disappointment. Your time, your business, your investment. Yet here you are, listening to drama on a loop and making zero progress. Not exactly what you signed up for, is it?
The Codependency Trap: Misplaced Loyalty and Enmeshment
Let’s talk loyalty. I’ve seen too many women get stuck in a web of loyalty to their coach. It’s like you’ve forgotten that *you* are the one steering the ship. These containers can lull you into a sense of coziness that turns into something far more sinister: enmeshment. Suddenly, it’s not a professional relationship anymore; it’s codependency. The coach spreads themselves thin, trying to manage all the personalities in the group, and what you get is a watered-down version of the mentorship you were promised.
The result? You’re stuck. You’ve given your power away, and all you get in return is underwhelming attention while your coach rakes in her monthly paycheck. Time to woman up and reclaim that power. You don’t owe anyone your loyalty just because you’ve been in their program for months. It’s your business, your success, and your growth on the line.
The Network Fallacy: Where Ego and Woundedness Meet
Ever heard, “Your network is your net worth”? Sure you have. But in these containers, you’re not surrounded by trailblazers—you’re stuck in a mishmash of ego and emotional woundedness. Instead of being pushed to the next level, you’re sitting in a room full of people dragging their feet, airing the same grievances week after week. And let’s be real—how many of them are actually making serious money? Not many, I’d wager.
These spaces are a breeding ground for stagnation, not success. You’re not networking with power players; you’re wasting time in a sea of half-baked wins and unfulfilled potential.
Be Your Own Lighthouse, Not Stuck in the Shitehouse
Here’s the bottom line: you don’t need a container—you need clarity, confidence, and speed. Stop farming out your growth to a coach who’s more interested in keeping you around than actually getting you ahead. You’re the CEO of your business, so act like it. Be your own lighthouse, steer your own ship, and stop buying into the illusion that someone else can do it for you.
The right mentorship should be about acceleration, not dependency. It should give you a fast-track, not a slow bleed of your time and money. If you’re serious about standing out, about truly becoming a *Category of One*, then you need a mentor who trusts you as much as you trust yourself. No guarantees, no fluff—just results.
Ready to Step Into Your Power?
If you’re done with energy-draining, promise-heavy containers, then it’s time to leave them behind. My **Category of One** program is designed to make you unmissable, untouchable, and immune to competition. In this 1:1 mentorship, you’ll get laser-focused attention, razor-sharp messaging, and a clear path to becoming the ONLY option in your field.
Ready to own your lane? Head over to http://www.categoryofonecoach.global and find out how you can stop being one of many—and start becoming the one.
No fluff. No fuckery. Just results.